Almost a third of the world’s population has engaged in sports betting at some point in their lives. The number of players is constantly growing, which is due to the popularity and accessibility of bookmaker websites around the world.
If we list the regions where the population has a special passion for sports betting, then a fairly large number fall into this category.
TGM Research conducted a unique survey of betting engagement in 44 countries in 2022. For 12 months, 56% of respondents had placed any bets, while 35% had bets on sports. They also reported Sports betting incidence by region:
- EU – 31%
- APAC – 32%
- MENA – 35%
- Africa – 48%
- North America – 23%
- LATAM – 40%
“Bookmakers who are planning to open their business internationally need to know about market trends to navigate the needs of players and the market as a whole,” notes the BetB2B expert.
General global trends
According to statistics in 2023, the global sports betting market was valued at $160 billion. It is projected to grow to 325 billion US dollars by 2031.
Betting in USA
“The legalization of betting in the United States is a recent and progressive development. There are many sports you can bet on here, but the most popular are still bets on hockey and the NFL. At the same time, forecasts for NHL, NBA, MLB”, analysts of BetB2B notes.
CRG Global for the Variety Intelligence platform provided statistics as of 2023, which indicate that 81% of bettors over 18 years old place bets on the NFL. 54% of bettors placed bets on basketball events (NBA).
70-75% of all revenue betting companies make from NFL betting.
When looking at betting on European football, it is the 5th most popular sports betting option in the US. Although all over the world it is one of the most popular sports in bookmaker ratings. Football bets accounted for 70% of the global market. In most countries, it is the main sport for sports betting.
Betting in India
There are only a few states that allow sports betting:
- Sikkim;
- Nagaland;
Different states have different lists of sporting events for legal betting. The number of active bettors in India in 2024 will be 1% of the total population, about 14 million users. This is expected to grow to 19 million active bettors by 2029.
For example, in Sikkim, players only forecast for:
- Horse racing.
Global Online sports betting market revenues are expected to grow in 2024 and could reach nearly USD 50 billion. India’s share will be nearly $2 billion. Such low numbers only prove how poorly regulated sports betting is in India, despite having one of the highest populations in the country.
Interestingly, according to statistics, the main income from betting came from cricket – 80-90% of the entire volume. India adopted their love for cricket from Great Britain.
During the peak of the coronavirus epidemic, the growth in interest rates did not stop. On average, 140 million people in India have bet on sports at some point. A significant increase in betting was seen in the IPL (Indian Premier League), which attracted an audience of 340 million Indians. The largest number of bets was recorded on these matches.
Forecasts for 2024, promise online betting revenue of approximately 1.97 billion rupees. The betting market is expected to grow at a growth rate of 6.98%, generating 2.58 billion by 2028.
Betting in the United Kingdom
The country has one of the largest markets in the betting industry, according to experts from BetB2B. The bookmaker industry has operated in England for decades. More than 49% of the population uses the services of betting companies. In 2021 the UK accounted for 23% of the European betting market.
The online sports betting market in the UK will have a revenue of $4.56 billion in 2024.
Betting capitalization rating by sport:
- Football is the most popular sport, with 45% of players betting on it. The second place in terms of bets is occupied by horse racing, which accounts for 37%.
- Golf follows at 9%.
- Tennis and boxing are at the same level – 8%.
- Rugby union, cricket, and darts – 6%.
- Greyhound racing, NFL, and motorsports – 5%.
- Snooker/Pool – 4%.
- Rugby League, MMA, NBA – 3%.
- Major League Baseball – 2%.
Following analytics, around 25 million UK residents support the gambling and betting industry, which is one of the most popular forms of entertainment in the country. 45% of residents visit gambling and betting establishments monthly. The dominant age of players varies from 44 to 64 years.
Betting in France
The country demonstrates positive dynamics in the growth of gambling and betting revenues. Total revenue for the first part of 2023 increased by 10.1% (€1.18 billion).
For 2024, profit is projected to grow to $1.91 billion. An average growth rate of 6.75% is expected for the period 2024-2028. As a result, an increase in market profits is expected at 2.48 billion euros.
It is also expected that by 2028 the number of players will grow to 6.1 million people. At the beginning of 2023, the total number of active players was 3.86 million. This figure increased by 3.3% compared to the previous year.
The most profitable types of sports betting in France:
- Football is a favorite of the French, so it is from this sport that providers make the most profit. Brings 58.2% of revenues, 436.8 million euros.
- Second place goes to tennis, as its income is 175.4 million euros, 23.4% of the total.
- Basketball – 10.3%, 76.9 million euros.
- Rugby – 1.2%, 9.2 million euros.
France has a high growth potential for betting companies. “By 2025 French betting companies will be able to begin their activities after the 5-year moratorium ends. There is time to prepare and purchase decent software to gain a foothold in the market and offer the audience a quality product,” note BetB2B experts
The platform for betting site: where to start launching a project in 2024? – BetB2B
Starting a betting project entails significant initial investment, yet the potential profitability is promising, given the anticipated progress in this sector over the next 5 years. Market growth should be at least 9%. The digital revolution has made its changes and they will affect the gambling and betting market. BetB2B experts note that every project in the betting industry must be technically advanced to provide quality services for players.
How to create a betting site from scratch:
- Decide on a niche for betting – here you need to focus on the country’s market, target audience, and the popularity of a particular discipline in a particular country.
- Choose a way to develop a website – do everything from scratch, and buy software.
- Select a jurisdiction and obtain a license for bookmaking activities.
- Develop site infrastructure.
- Come up with a design, and create functionality.
- Take care of payment services.
- Make your resource a safe platform for clients.
- Launch a marketing campaign.
Painstaking work to create a high-quality product will require a lot of effort, money, and skills.
How to simplify the task?
Leveraging modern solutions from BetB2B can streamline the process of creating a betting site and save resources. The platform offers targeted software for those planning to do business in the field of sports betting.
The BetB2B platform will help you quickly launch a website and provide a CRM system that will help track and analyze players’ activity. Information about players’ requests will be available here. Using a CRM system, you can determine the effectiveness of advertising and promotions.
By choosing this path, the client receives the following options for project development:
- Turnkey solution is a comprehensive solution that includes content for sports betting, online casinos, and Esports. Suitable for creating a betting site from scratch.
- Sportsbook API – integrated betting on more than 182 sports. It will help expand the options of an already working website.
- Retail Solution is a comprehensive solution for betshops.
Operating principles of BetB2B:
- Access to an efficient platform.
- High-quality services for efficient work with the finished site.
- Wide package of modern solutions.
- Speed of application processing.
The company operates all over the world. The completion of numerous projects underscores the professionalism and quality of work delivered by the company.
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BetB2B: Regional features of Sportsbook. What software for betting to use in 2024?
